When shopping for beauty products I usually look at the ingredients list, how sustainable their packaging is or what other actions they are taking to make their brand as sustainable as they possibly can.
Usually I skip the ‘about’ page, but this time around I read every single one of them and loved all the personal background stories, how the owners fell in love with natural beauty and how they are contributing to a better world.
Here I’ve made a list of my favorite web shops with black owned natural beauty products that I can’t stop drooling over!
I’ve selected brands that focus on all-natural skincare, using vegan, cruelty-free and/or organic beauty products.
I love supporting small business owners, and I want to help spread the word about these amazing brands.
Because besides from having a delicious collection of good quality beauty products, the business owners behind these brands have their own unique voice and story.
Ghana skincare brand Gourmet Brand prides itself for making skincare products you can eat! As owner Violet puts it “What we put in our body will end up on our skin. What we put on our skin will end up in our body”. Very well said.
Luxury Skincare Brand Beneath Your Mask was created by Dana, after recovering from a life-threatening illness that turned into a life-changing journey.
Aside from being an all-natural skincare line, she prefers dark violet glass packaging over plastic. Making the packaging more eco-friendly and better equipped to keep the natural ingredients safe from decay, as she explains on her website.
Lauren was looking for a gentle, natural way to take her makeup off. Being the boss lady she is, she decided to start her own brand that focuses on facial cleansing wipes infused with natural ingredients.
SDOT Beauty is a luxury apothecary brand that is handcrafted in New York. Harlem native Stephanie started by making remedies for her hair and skincare problems. After winning over family and friends first, her brand is now a beauty editor favorite.
Her motto is to create the best products in all-natural handcrafted beauty.
Michael James understands the battle against razor bumps, ingrown hairs and dry scalp like no other. Inspired by his grandfather, Frederick Benjamin, he stubbornly started his own skin and hair care line with harmful, ineffective chemicals.
His hair and skin treatments make the perfect gift for Father's Day. Or for your brother's/boyfriend's/other boy in your life's Birthday. Especially since his expertise is selling full regimens, so there's no need to figure out what you need when and how.
Sunu Kër's homemade beauty products are inspired by the natural beauty practices and raw ingredients of Africa.
The brand was founded by British/Senegalese artist Aïcha., who wanted to recreate the amazing results of the natural raw ingredients she used whilst living in Africa.
Back in England, she began blending her own formulations of natural, plant-based beauty products for friends and family. This was only the beginning of her mission "to provide healthy, cruelty-free and safe personal care alternatives to people everywhere".
I love a delicious pun, and their 'you can have your Kaike and eat it too' immediately put a smile on my face. I love how this webshop lets you search their products based on your personal skin concern. Do you have oily, sensitive or acne-prone skin? They have a product for each!
What I love love love about this brand is that have a nice collection of packaging free 'naked' cosmetic products, such as cleansing bars. Not only are they plant-based, they also source their ingredients through ethical buying.