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7 Cruelty-Free Makeup Brands You Can Buy Online

7 Cruelty-Free Makeup Brands You Can Buy Online

Do you believe it’s a mission impossible to find good quality Vegan Makeup Products? Here’s a list of 7 effective Brands that are Vegan and Certified Cruelty-Free. All of the products below can easily be found online for affordable prices.

This article is an honest review of products I received from iHerb in a sponsored collaboration and includes affiliate links. All opinions are of course 100 % my own.

Living a vegan lifestyle has become more and more popular over the last few years.

Makeup and beauty brands have started to pick up on that, and more and more brands have vegan makeup and skincare products in their range. A lot of companies these days even choose to go full vegan.

What are Vegan Makeup Brands?

A makeup brand can’t just call itself vegan without good reason. There are a few criteria that they need to hit first.

First up are the ingredients.

Vegan Beauty and Makeup Brands won’t contain ingredients from animals or animal products.

Beeswax for example is a common ingredient in a lot of natural beauty, skincare and makeup products.

But as the name clearly suggests, beeswax is a wax made by bees. That makes it a product made by animals.

Vegan makeup brands will choose other alternatives.

These ingredients are not necessarily better or more effective. A synthetic, chemical laden product can also be vegan by definition. But a lot of cruelty-free makeup brands that care to go vegan will also be mindful of other factors.

For example, they’ll use simple, hypoallergenic ingredients, reduce their waste during the production process, cut down on the use of plastic packaging or go for environmentally friendly options wherever possible.

Vegan Beauty and Makeup products are Cruelty-Free

Because of animal cruelty, true vegan products can’t be tested on animals. A vegan brand should therefore always be cruelty-free.

But how do you check if a makeup brand is really cruelty-free? Sometimes brands will you use the word ‘vegan’ as a marketing stunt. They do this to trick you into thinking their products are not tested on animals.

Well, there’s one important tell-tale: look for the bunny symbol on their packaging or website.

But don’t just trust every bunny you see. There are only a few certified logos to prove that the brand has followed specific guidelines.

Look for the Leaping Bunny Logo or Peta’s cruelty-free makeup and skincare logo (the cute pink bunny face with the big ears). Check out this post from Cruelty Free Kitty to read more about this topic.

Not testing the final product on animals is not enough though. Read the fine print on the brand’s website and find out if their ingredients are also not tested on animals.

My List of Cruelty-free Makeup Brands

Now that you know the ins and outs of cruelty-free and vegan makeup products, here’s a list of my top 7 cruelty-free makeup brands that sell affordable and effective products.

Everyday Minerals

Everyday Minerals was founded in Austin, Texas. This cruelty-free makeup brand focuses on using only essential, natural and ethically-sourced ingredients.

They use eco-friendly and recyclable materials to package their handmade cruelty-free makeup products.

My Pick: Everyday Minerals, Concealer, Multi Tasking Mineral

Everyday Minerals specializes in a whole range of powders, from color correctors to blushes and eye shadows. Their powder concealer caught my eye and is something I wanted to try for a long time.

Usually I go crazy with my concealers. I believe it’s the number one item you need to look more awake and brighten up your face.

A powder concealer however is something I had never tried before. I was surprised to see that it gave me such great coverage.

I still like how dewy and fresh liquid concealer looks, but I might use this to set the concealer for maximum coverage.

It turned out to be a little difficult to get enough powder out of the container. I might get rid of the separator and just dunk my finger or a brush directly into the powder instead.

Real Purity

Cruelty-free makeup brand Real Purity has been around for 4 generations. Over the years, their focus on natural ingredients never changed.

My Pick: Real Purity, Powder Blush, Parfait

I decided to try out their powdered blush. Parfait is a beautiful pink shade, with great color pay off. It blended really smoothly on my skin.

Real Purity is a very modest brand in my opinion. They don’t use excessive packaging for their products and their logo isn’t written across in big, bold lettering. Very real and pure indeed.


EcoTools might be one of the better known brands in this list. You might have come across some of their vegan makeup brushes at the drugstore before.

They take their name very seriously. The handles for example are made from renewable bamboo. And their packaging is made with recycled aluminum and plastic.

My Pick: EcoTools, Complexion Buffer Brush

I choose a buffer brush from EcoTools to apply my powder foundation with.

I love the sleek and simple design from the brush. It feels very nice in your hand as well. The flat top bristles picked up enough of the powder to work with and blended it smoothly onto my skin.

Creulty-free Makeup Brand Honeybee Gardens has an amazing range of products using all natural ingredients. Check out this list of cruelty-free makeup brands to makeover your beauty routine!

Honeybee Gardens

Honeybee Gardens prides itself in using natural ingredients you can actually pronounce. Something I can only encourage.

My Picks: Honeybee Gardens, Truly Natural Mascara, Black Magic and Honeybee Gardens, JobaColors Eye Liner, Belgian Chocolate

I’m always on the hunt for the perfect black mascara, so I decided to try out their Truly Natural Mascara in Black Magic.

The applicator has a wide brush and applies smoothly. It’s a good basic mascara that makes a great addition to any makeup kit.

I was also in the market for a new eye liner, and what sounds more divine than Belgian chocolate? It has a beautiful rich dark brown color and glides on easily. A cruelty-free makeup winner for me!


It all started with nail polishes for Canadian based brand Suncoat.

Their founder wanted to create a safe nail polish without
formaldehyde, toluene and acetates. The result turned into a water-based, non-toxic cruelty-free nail polish.

My pick: Suncoat, Polish & Peel, Water-Based Nail Polish, Mulberry

Its biggest selling point: this nail polish does not SMELL like other, chemical nail polishes. So you don’t have to worry about cracking open a window or doing touch ups in crowded places.

A list of 7 Vegan and Cruelty-free makeup brands you can easily find online from iHerb for cheap prices #ad #crueltyfree #veganmakeup #veganbeauty
Suncoat, Polish & Peel, Water-Based Nail Polish, Mulberry

Derma E Skin Essentials

Derma E started as a small business in Southern California. Aside from being a vegan and therefore cruelty free brand, their products also don’t contain parabens, sodium lauryl sulfates and mineral oil (among others).

The ingredients used for their natural mineral sunscreens are nano-particle free and are considered safe for coral reef ecosystems, as chemical sunscreens are linked to harming these ecosystems (source).

My Pick: Derma E, Essentials, Sun Protection Mineral Powder, SPF 30

I don’t have to tell you anymore how important sunscreen is. And sun protection products are one of the few items I don’t recommend you DIY.

When I go out on sun clad days I wear at least spf 50 as a base (hello, pale girl!), and make touch ups a regular part of my routine.

But when you’re wearing a full face of makeup, smearing sunblock on your face becomes challenging.

That’s why this brush-on sunscreen powder will be my new favorite item this Spring and Summer.

When you feel it’s time for a touch up, you can swipe the easy applicator across your face without worrying about ruining your makeup.

Bonus: the powder will stop your face from going oily and keep it shine free throughout the day.

A list of 7 Vegan and Cruelty-free makeup brands you can easily find online from iHerb for cheap prices #ad #crueltyfree #veganmakeup #veganbeauty


Azelique cosmetics are manufactured in the US. Along with a makeup range, they also have a skincare line.

The Azelique Skincare Line is cruelty-free, but not vegan.

My Picks: Azelique, Lipstick, Go Pink and Azelique, Pressed Powder Satin Foundation, Fair

Azelique lipsticks are gluten free, which is important to know for people diagnosed with celiac disease or suffering from a gluten intolerance.

The Go Pink shade that I tried is actually a very natural looking darker mauve pink. It dries with a matte finish and looks very classy. This might become my new favorite shade!

I also tried their pressed powder foundation, as I had never tried powder foundations before.

I loved the coverage with this foundation and how it has a instantly matte and satin finish. No need to follow with a

This brands was a really hit for me and I look forward to trying their other makeup items in the future!

Where do I Buy Cruelty-Free Makeup Products?

A lot of cruelty-free makeup companies sell their products at the drugstore or high street shops like Ulta and Sephora.

I prefer online shopping, as I can take my time to look up ingredients, read reviews and check out their labels.

All of the Makeup Brands that I mention in this list can easily be bought online from iHerb.

What I like about iHerb is that they bring all of these amazing brands
together in one place. They offer great value for all your purchases with over 30 000 brand name natural products in their web shop.

I was impressed with how easy it was to order all of the items online. You just type in ‘Vegan’ or ‘Cruelty-free’ in the search bar and all the right brands pop up. Shipping is also fast, low cost and risk free. I know I’ll be ordering my next finds from iHerb again!

Want to try out one of these cruelty-free makeup brands yourself?

Get a discount off your next iHerb order.

iHerb is a California based online superstore that you know will offer and ship good quality products. They guarantee delivery of your purchase and ship to over 150 countries around the world at very low shipping costs.

You can simply choose the vegan makeup items you want from the comfort of your own couch and have them delivered right to your doorstep!



Make sure to pin this article for later!

A list of 7 Vegan and Cruelty-free makeup brands you can easily find online from iHerb for cheap prices #ad #crueltyfree #veganmakeup #veganbeauty

If you want to make your own vegan and cruelty-free skincare or makeup at home, check out my book DIY Beauty that includes tons of vegan-friendly recipes like a cruelty-free makeup remover. Or try my vegan lip gloss recipe or vegan lotion bars recipe.

Shop cruelty-free, vegan, vegetarian, eco-friendly, sustainable, organic beauty products brands for Mother's Day. These easy gift ideas can be ordered online from their webshop and delivered to your doorstep, no need to go outside!
Shop cruelty-free, vegan, vegetarian, eco-friendly, sustainable, organic beauty products brands for Mother's Day. These easy gift ideas can be ordered online from their webshop and delivered to your doorstep, no need to go outside!

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Sunday 3rd of February 2019

We should pay more attention to what we are buying...thank you for the explanation and tips about cruelty-free cosmetics!

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